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Venture Southland Tourism strives to ensure that you have access to the necessary resources for the promotion of Southland as a visitor destination from this site.

Invercargill is the third largest city in the South Island and has a population of more than 49,000 people. The entire Southland region has just over 90,000 people. Invercargill is the hub of Southland and has a domestic airport.

Trade Familirisations & Media Visits
Should you wish to discover Southland, we would be more than happy to assist with your plans.
Contact us today.

Southland Tourism Trade Manual
The Venture Southland Tourism Trade Manual has been compiled with the purpose of being the main tool that travel trade use to create itineraries
for clients. All operators listed in the manual are interested in working with trade. The manual contains a selection of some of the tourism product available in the region. To request a copy of the latest Trade Manual please email lisab@venturesouthland.co.nz

International Marketing Alliance
Venture Southland works with Tourism Dunedin and Visit Oamaru for international marketing initiatives. For more information, visit www.dunedinsouthland.com

Key Selling Points - What does Southland offer?Little-Kiwi

  • Wildlife in natural environment, including dolphins, kiwis, penguins, sea lions, seals, birdlife
  • Rugged breathtaking landscapes taking in native bush, waterfalls, sandy beaches, rocky coves and lofty mountians
  • Wide range of hiking and walking tracks to suit all levels, including Tuatapere Hump Ridge Track
  • Stewart Island, the Catlins and Southern Scenic Route - an ecological wonderland
  • Opportunity to see New Zealand's native kiwi in the wild
  • Fantastic fishing opportunities - arguably the best brown trout fishing rivers in the world
  • Close proximity to Dunedin, Queenstown and Fiordland, yet offers a unique off the beaten track atomsphere and variety of itinerary options














“Talk about a treasure trove of outstanding scenery, glorious wildlife, action adventure and wide open – and empty – roads! Our four days in the deep south rate as the best Symmetry journey yet.” Kate Gordon, Symmetry Magazine.


”The Bluff Oyster has pulling power. It’s the best-known thing in Southland – better known even than Invercargill Mayor Tim Shadbolt”. Jim Eagles, NZ Herald.

“Southland is a getaway that embraces the serenity of nature, spiced with the promise of adventure” Gary Cody, Destinations Magazine.



Southland measures up
- spanning 3.1 million hectares, the province has more than 20 mountain ranges, 3,400km of coastline, hundreds of rivers and streams - and also enjoys more daylight hours than anywhere else in New Zealand.



Tourism & Events - Venture Soutahland
Tourism & Events - Venture Soutahland
Southern Secenic Route
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